Most people associate trends in business as something that will be over quickly, and might not be worth investing their time in. However, there are certain common paths, also viewed as trends that are worth investing in. Take a look and discover which ones might be helpful in getting your company to grow.
The Right Social Media Channels
Social media is a huge part of many companies today. It’s helpful to be on major channels, like Facebook and Twitter, but don’t forget to consider your audience before signing up for others. If you have a younger customer base, Snapchat might be an option. Older customers might favor Instagram more, depending on what you have to offer. See what your competition is doing before you make any decisions. Social media is a free way of growing and promoting your business but use it wisely so it doesn’t take up too much of your time.
Make Calling Easy
You want customers both new and old to remember your number without too much effort. That’s why it is worth picking out something easy when choosing 1800 numbers for business. People can easily dial your number and get connected, finding the help they are looking for. If you can create a catchy slogan or jingle, that makes it all the easier for them to remember in the future when they are in need of your help.
Using Promotional Items
Promotional items that bear your company name, logo, and information can get a bad rap because it is easy to spend a lot of money on them. They are useful when dealing with trade shows, or when you want to be easily accessible to a new population of customers. Consider starting out small, and investing in lower-cost items, like pens, magnets, and pins. See if you can track your success and go from there. You might consider ordering more costly items, such as shirts or tote bags to help your company get recognized easily. Keep in mind many people will often pass around or share promotional items, so you could reach new customers without even realizing it.
Certain business trends can get the word out about your business and help you reach new customers, while continually expanding. Make sure you research the best methods for your company depending on your needs, how much money you have to invest, and what your customer demographic looks like.
Author | Emily Forbes
An Entrepreneur, Mother & A passionate tech writer in the technology industry!